02 Illuminate
The fresh thoughts are often hiding places where deep thinking can’t reach. Highly choreographed and expertly facilitated ideation sessions stimulate those elusive ideas into action. There will be many strange and uncontrollable ideas running around. Don’t be scared. Unless we’ve reached too far, we won’t know if we’ve reached far enough.
Illuminate in practice:
- Help to "liberate the ideas" by developing exercises and using stimulus to inspire new thinking and drive creativity.
- As serious as the ideation is, don't be afraid to allow levity into your process. Humor is often a conduit to big thinking.
- The adage that "There are no bad ideas" is never more true than in the innovation process. Set up ground-rules that encourage free thought and acknowledge all contributions.
Next Tenet: Trans-Disciplinary >