Services
Our services are organized into three specific areas:
Insight
Market/Category/Channel Investigation
Consumer Insights
Ethnography
TrendShare™
PhotoSynthesis™
Optimization
Validation
Inspiration
New Brand/Product/Service Innovation
Brand Renovation
Innovation Strategy
Brand Strategy: Positioning, Architecture, Segmentation
Retail Innovation: Merchandising, Packaging, In-Store
Implementation
The Power of The Power Dot
Throughout the innovation process, dozens and dozens of ideas, concepts and approaches are created. Some are fragments of thoughts. Some are fully developed ideas. Many are seeds of ideas in need of development. Part of the innovation process revolves around gaining consensus. Identifying the ideas that resonate with the internal team of stakeholders who are going to drive the concept forward.
How do we gain consensus? One of the tools in the arsenal is the Cloverleaf Powerdot. This little sticker wields some mighty power. Teams and individuals are encouraged to identify the concepts, ideas and approaches that are most appealing based on pre-determined criteria. Once the almighty Powerdot process is completed, a facilitated discussion takes place to understand the team’s perspective on why certain ideas are resonating and why others are not. It’s the discussion behind the ideas that is used to help focus the direction of the future brand, product or service innovations.