CloverLeaf

At the core of what we do is to help companies think differently about their brands, products, services and organization to drive top-line growth. Using our LEAF™ process, we bring together fresh thinking, a cross-functional team and a highly strategic and creative approach that delivers dozens and dozens of actionable ideas, directions and opportunities. Not just ideas on paper but sound, relevant and viable solutions that are ready for commercialization. Are you looking for the next generation product offering for your company? Do you need to respond to an emerging competitive threat? Are you preparing for a line review and need to demonstrate breakthrough thinking? How do you differentiate your products/services when your margins are eroding and your competitors continue to grow in number? Do have a lot of great product ideas but don’t know which one to initiate first?

For many of our clients, we help them to revitalize an existing brand, product or service offering.  By using many of the tools and techniques that we utilize in the innovation process, we are able to bring revolutionary new thinking to reinvigorate the brand, product or service.  Infusing the situation with fresh and dynamic perspectives, trends and insights from emerging new target consumers/end-users can breathe new life into an established brand or company.  Learning about the latent equities and understanding how to amplify those assets in the marketplace can turn a tired brand into a brand leader.  Do you know what your brand stands for in the hearts and minds of your consumer or end-user?  Is private label or your key competitor drowning you out in the marketplace?  Are your sales soft and you’re not sure why? These are all possible factors of a weak or diminished brand, product or service where Brand Renovation can help.

While innovation is top-of-mind in most organizations, many companies don’t have a formal innovation strategy. Our team can work with you to evaluate your current innovation process and protocol and help you create an over-arching innovation platform. This strategy will help you to effectively and efficiently introduce new products/services that are optimum for your marketplace. It will help to prioritize the most effective areas to innovate assuring a fast ROI on your innovation expenditure and will streamline the process helping you to get more products/services to market – getting them commercialized sooner and more cost-effectively. Would it be beneficial for all your divisions/departments/subsidiaries to work from the same innovation process for increased efficiencies? Do you have multiple innovation initiatives within your company that could benefit from cross-pollination? Do have reams of research data and insights but no actionable plan on how to implement a clear direction? Is your brand in need of renovation before you can effectively innovate?

In many instances, innovation is bringing new customers into the brand franchise or tapping into a new emerging target consumer group. For some, it means introducing a new brand without alienating your core brand or customer base. How do you effectively position your new offering to kids and moms? Or to office managers and small business owners? We can help you effectively position and communicate your brand to different segments. Brands are fragile and need to be respected as do your target consumers. How will innovation affect your product’s brand? Your company’s brand? How will your consumer perceive the brand? Developing a brand strategy that fits up to your innovation objectives is critical for business success. The Cloverleaf team includes former brand managers and category leaders who understand the art and science of brand strategy and how to successfully leverage brands and opportunities to sync effectively to your innovation program.

Part of the innovation opportunity is bringing new-to-the-world thinking to the point-of-purchase. Creating that “Wow!” consumer impact is so critical in the chaotic retail atmosphere today. Whether it is exploring revolutionary new ways to package, merchandise or present your products and services at retail or re-inventing a category based on how consumers shop for products, our team considers every opportunity to create a unique and positive consumer experience. Packaging graphics/structure revitalization, temporary, semi-permanent and permanent display innovations, even store-within-store concepts can help your company present itself in a different light. Are you interested in displacing the current category leader? Do you have an impending line review and you want to make a BIG impact? Are you interested in turbo-charging your presence at retail?